Leon Jansen
Dutch Choices Foundation, The Netherlands
Biography
Leon Jansen obtained his MSc in Food Technology, PhD in Toxicology from Wageningen University and performed Post-doc research at the WHO International Agency for Reserach on Cancer (Lyon, France) and at the Dutch Cancer Institute. For five years, he worked as Toxicologist at the Netherlands Nutrituion Centre. In 2006, he joined the Schuttelaar & Partners and worked on the launch of the Dutch Choices Foundation. Since then, he is Scientific Coordinator of Choices International Foundation and the Dutch Choices foundation.
Abstract
Abstract : The effect of the Dutch choices logo on product composition and innovation